Market Moves. Industry Insights.

Comparing January 2026 to February 2026, closed-loan activity increased across the board. Refinance volume grew fastest, conventional borrowers captured more share, and home equity products posted another meaningful step up.

For most consumer-direct lenders, CPA is a backward-looking number. You run the program, count the funded loans, divide the spend, and find out what it cost. By then, the campaign is already in market.That's not a growth strategy. That's an accounting exercise.Starting this month, Loansure clients have a different tool available: the CPA Simulator. It lets you model what your cost per funded loan will be before the campaign runs— and it shows you exactly which funnel variables drive the outcome.

A Loan Officer's Guide to Loansure Calculators

Benefit Summary Now Covers Every Scenario

Monster Lead Group, the Leader in Lead Generation for Direct-to-Consumer Mortgage Lenders, Relaunches as Loansure

A DTC Thought Leadership Series by Richard Aziz Grieser & Snizhana Birkus.