Monster Lead Group Rebrands as Loansure
📣 Loansure Press Release — April 20, 2026
FOR IMMEDIATE RELEASE
Contact: Richard Grieser, CMO richard@loansure.ai | loansure.ai
Monster Lead Group, the Leader in Lead Generation for Direct-to-Consumer Mortgage Lenders, Relaunches as Loansure
The company that is the industry's leader in consumer-direct lead generation now delivers an AI-enabled loan acquisition system built for the entire funnel — from first impression to funded loan.
[Owings Mills, MD] — April 20, 2026 — Monster Lead Group, widely recognized as the leader in lead generation for direct-to-consumer mortgage lenders, today officially relaunches as Loansure — an AI-enabled loan acquisition system built to help consumer-direct lenders hit revenue targets with less incremental spend and less incremental headcount.
The rebrand reflects a fundamental expansion of the company's capabilities. What began as the mortgage industry's most effective direct mail and lead generation engine has evolved into a fully integrated platform combining homeowner-first targeting, AI call intelligence, real-time funnel diagnostics, missed-call protection, and a dedicated Growth Team — all connected inside a single operating system accountable to funded loan outcomes.
"Monster Lead Group built its reputation on results that other marketing companies couldn't replicate," said Richard Grieser, Chief Marketing and Sales Officer. "Loansure is what happens when you take that performance foundation and build AI and operating leverage on top of it. We're not just generating leads anymore. We're running the growth system."
What's New with Loansure
Loansure is built around six core pillars: the Homeowner-First Framework, the Data Flywheel, Marketing as a Diversified Investment Portfolio, Full Lead-to-Sale Accountability, Technology-Enabled Services and Integrated Platform, and the Embedded Growth Team Model. Together, these pillars address the two gaps that prevent consumer-direct lenders from scaling efficiently — the Marketing Gap and the Operational Gap.
The platform's AI capabilities include Voice Agents that extend response coverage for missed opportunities, Call Intelligence that surfaces coaching patterns and objection trends, Real-Time Funnel Nudging that alerts teams to SLA gaps before leads go cold, and Automated Optimization Insights that turn funnel signals into recommended actions across targeting, creative, and routing.
Proven Results, Expanded System
Loansure clients average 36.8% quarterly growth. One client scaled from 12,000 to 200,000 weekly mailers and funded $750 million in a single year — achieving 30% higher ROI than all other marketing partners combined. The company's proprietary data infrastructure, refreshed daily, powers a Data Flywheel that improves targeting precision and reduces cost-per-application the longer a client runs the system.
"We didn't just rename a company," said Brandon Glickstein, Co-Founder. "We rebuilt how consumer-direct lenders think about growth. This is not a rebrand. It's a sharpening."
Two Engagement Tiers
Loansure offers two tiers: the Loansure Growth System (standard), which includes funnel modeling, bi-weekly reviews, quarterly strategy sessions, and AI optimization tools; and the Loansure Accelerator (higher touch), which adds deeper strategic engagement, tighter accountability, more aggressive growth modeling, and priority access to new capabilities.
About Loansure
Loansure is the mortgage industry's first Loan Acquisition System built to deliver predictable, rate-resistant growth — regardless of market conditions. Formerly Monster Lead Group, Loansure serves consumer-direct mortgage lenders across the United States with an AI-enabled platform combining proprietary data, call intelligence, and a dedicated Growth Team accountable to funded loan outcomes. Learn more at loansure.ai.
Schedule a Demo at loansure.ai/schedule-a-demo
