If your funnel rises and falls with interest rates, you don’t have a strategy, you have a dependency. Loansure connects strategic lead generation with real sales execution, designed specifically for the way Consumer Direct lenders operate.
See your custom lead-to-loan forecast.
Other platforms give you data. Some give you leads. Loansure gives you an end-to-end system from acquisition to conversion.
Most lenders only market to one type of borrower: the rate shopper. Loansure helps you diversify your marketing across the top core reasons homeowners refinance. This approach gives you:
Your funnel becomes predictable because it’s built like a portfolio.
A marketing investment portfolio is created by diversifying budget across multiple loan purposes.
There are 5 reasons why homeowners refinance. Marketing impressions are allocated at the Loan Purpose level based on MIP Guidelines.
There are 22 Marketing Programs under the 5 Loan Purposes. A Marketing Program consists of a Data and Segmentation Strategy + Creative Strategy + Budget Allocation recommendation.
Data Models use a core segmentation strategy to identify and target homeowners most likely to respond, qualify, and convert profitably.
Creative Strategy leverages proven Base Templates tailored by format and messaging, then customizes them to meet specific client needs.
A Marketing Program delivers weekly campaigns, each tracked individually through dedicated toll-free numbers.
Loansure supports both sales managers and loan officers with AI-powered tools and dashboards that surface the right information at the right time to drive action.
Sales conversations shouldn’t disappear into the void. Loansure captures and analyzes loan officer calls, then turns those insights into real action.
We’ve recorded and reviewed over 4.6 million borrower conversations. That data powers:
This means every call makes the next one better and every team gets stronger over time.
Measure what matters without needing more platforms.
Loansure tracks engagement and performance across the entire lead-to-loan journey. This gives both individual loan officers and managers visibility into:
This kind of transparency is rare and it’s why our clients outperform the market.
If you're waiting for the next rate drop to grow, you're already behind. With loansure, you don't have to wait for the market, you grow on your terms.
Let us show you how Loansure helps you close more loans without waiting for rates to move.
Disclaimer: In the United States, Loansure, LLC doing business as Loansure, which offers marketing services. State License #123456789. Individuals who want to sell financial products must obtain proper licenses and/or certifications for the jurisdictions they are doing business in.
