Monster Lead Group Rebrands as Loansure
Monster Lead Group, long regarded as the leader in direct response marketing for mortgage lenders, today officially announces its rebrand to Loansure—a bold transformation that introduces the industry's first Lead-to-Sale Platform purpose-built for consumer direct mortgage lenders.
The shift from Monster Lead Group to Loansure marks more than just a name change—it signals the launch of a new category for the lending industry: predictable, rate-resistant growth.
Breaking the Rate Dependency Cycle
Most mortgage lenders experience unpredictable swings in growth, scaling rapidly when rates drop and contracting just as quickly when they rise. Loansure was built to break that cycle.
Through a proprietary combination of diversified, rate-resistant marketing, AI-powered sales enablement, and real-time business intelligence, Loansure delivers the one thing lenders have struggled to find: predictable growth in any market.
Introducing the Marketing Investment Portfolio™
While most lenders still treat marketing as a cost center, Loansure introduces a breakthrough approach: the Marketing Investment Portfolio™. Modeled after traditional investment strategy, this framework diversifies a lender’s lead generation across the five core reasons homeowners refinance:
- Lower Mortgage Payment
- Access to Home Equity
- Term Reduction
- Risk Reduction
- Equity Conversion
Just as a financial advisor diversifies your assets to minimize risk and maximize returns, Loansure diversifies your funnel to keep pipelines full—regardless of market shifts.
From Lead to Sale: One Platform. One System.
While other platforms stop at data or deliver disjointed leads, Loansure goes further. It’s a comprehensive platform that manages the entire lifecycle—from borrower targeting to closed loan.
Lead Generation:
- High-quality, rate-resistant leads
- Data-driven targeting based on borrower motivations
- Balanced strategy across all loan programs (FHA, VA, Conventional)
Sales Enablement:
- AI-powered Call Intelligence
- Personalized loan presentations
- Talk track coaching & performance dashboards
Business Intelligence & Optimization:
- LOS + rep-level performance insights
- Conversion analytics by campaign and channel
- Built-in coaching + behavioral tracking
Why Leading Lenders Are Making the Shift to Loansure
Specialized Expertise: With over $500M in ad spend and deep roots in consumer direct lending, Loansure understands what makes borrowers take action—and helps lenders market beyond just rate shoppers.
Proven Resilience: In a challenging market, Loansure and its clients are growing—with an average of 36.8% quarterly growth. When others shrink, Loansure clients are scaling.
Proprietary Data: With over 4.6 million calls analyzed, Loansure doesn’t just collect data—it turns every sales conversation into a source of insight and performance improvement.
About Loansure
Loansure is the mortgage industry's first Lead-to-Sale Platform built to drive growth without relying on interest rate drops. Formerly known as Monster Lead Group—renowned for its work in data, direct mail marketing, and compliance—Loansure now helps lenders grow smarter, faster, and more predictably.For lenders who are ready to stop riding the rate rollercoaster, Loansure is the next step forward.
Media Contact:
Richard Grieser
Chief Marketing Officer
richard@loansure.ai
Loansure™ and Marketing Investment Portfolio™ are trademarks of Loansure, Inc.
